The Necessity of Men's Big and Tall Clothing

Men who require big and tall clothing often leave stores feeling disappointed. In most department stores where big and tall clothing is available, the merchandise selection is small and the clothing is unattractive to the shopper. As a result, these men have no other choice but to go to specialty stores and purchase clothing at extremely high prices. In order to solve today’s issue, department stores need to offer a greater availability of men’s big and tall clothing to choose from. Men who are beyond average sizing require clothing needs just like any other person. The clothing needs for these men are often overlooked and this issue needs to be addressed and solved.

I have been working for Belk department store for over a year now and I have repeatedly had to recommend shoppers elsewhere, so that they could find what they were looking for. Belk in comparison to other department stores offers more of a variety of men’s big and tall clothing. Although this may be true, the men’s big and tall selection for this store and nearly any other department store is still shallow. There should be almost an equal amount of men’s big and tall clothing as there is men’s regular size clothing.

In today’s society, people have easy access to food and because of this; men are of all different sizes and shapes. Not only can weight be analyzed for decision making purposes in the fashion retail industry but a person’s height and natural body build can studied as well. Not all men who require big and tall clothing are wide around the waist and short in height. Some men are naturally tall and slim and others may take on a combination of several different body characteristics. Other factors of equal importance are the analysis of race and age. In most scenarios, a twenty-one year old African American male would not wear the same attire as a forty-four year old Caucasian male. The studying of the demographics for men who require big and tall clothing could go even further and include such information such as occupation, income, and the location of residence.

Clothing designers, clothing manufacturers, fashion buyers and all others involved in fashion retail need to take this information into consideration when developing a men’s big and tall merchandise assortment. A department store should tend to the needs of all men who may happen to fit within this category, consisting of an array of men with different body builds and those who are of different race, age, and etc.